 Renaissance Awards Winners 2009 Announced
PITTSBURGH – Jan. 23, 2009 – The Pittsburgh Chapter of the Public Relations Society of America (PRSA) last night honored the region’s best public relations campaigns and tactics, as well as its most admired communicators, during the 2009 Renaissance Awards.
Held in the East Club Lounge at Heinz Field, the Renaissance Awards were emceed by Andrew Stockey, anchor of WTAE-TV Channel 4 Action News. In attendance were some of the country’s leading communications professionals representing global agencies, Fortune 500 corporations, and elite higher education institutions.
An independent judging panel from PRSA Los Angeles evaluated nominations for more than 40 award categories, such as special events, media relations campaigns, and direct mail pieces. The top entries earned the coveted Renaissance Award, while runners-up received the Award of Merit. Several categories carried multiple winners, depending on numeric totals determined by the LA judging panel.
2009 INDIVIDUAL AWARDS:
CEO Communicator of the Year: Randy Dearth, LANXESS) Corporation
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CEO Communicator of the Year, Not-For-Profit: Dr. Neil Capretto, Gateway Rehabilitation Center
Communicator of the Year: Dave Egan, Reed Smith
Renaissance Hall of Fame Award: Kelley Skoloda, Ketchum
Rising Star Award: Kristan Allen, Ketchum
Rising Star Award: Jennifer Schmitt, Pipitone Group
2009 BEST IN SHOW
The Best in Show honor went to Mullen, for its campaign entitled “Tan on the Street” for client, Hollywood Tans.
The 2009 PRSA Renaissance Award winners, in alphabetical order by category, are:
Community Relations - less than $50,000
Renaissance Award: Jack Horner Communications, “Carnegie Medal of Philanthropy”
Award of Merit: Brunner, “Cherokee Uniforms - Cherokee Inspired Comfort Award”
Award of Merit: Burson-Marsteller, “DVT”
Award of Merit: Education Management Corporation, “The Art Institute of Michigan Promotional
Campaign”
Community Relations - more than $50,000
Renaissance Award: University of Pittsburgh, “Tuskegee Airmen”
Media Relations- less than $20,000
Renaissance Award: Burson-Marsteller, “Porter Paints - License Plate”
Award of Merit: Burson-Marsteller, “Porter Paints - Trends”
Award of Merit: Carnegie Mellon University, “Carnegie Mellon’s College of Fine Arts Media Strategies
Promoting Student Work”
Media Relations - more than $20,000
Renaissance Award: Burson-Marsteller, “PGA Sponsorship”
Award of Merit: Jack Horner Communications, “Carnegie Medal of Philanthropy”
Award of Merit: Jack Horner Communications, “Prescription for Disaster”
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Award of Merit: MARC USA PR, "The American Premier of Italy’s Renowned Cookware Line: Lagostina”
Internal Communications
Renaissance Award: Burson-Marsteller, “Thompson Reuters”
Award of Merit: Central Blood Bank, “Central Blood Bank Internal Communications Campaign”
Award of Merit: Duquesne University, “Duquesne University Orientation 2008”
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Marketing Communications, Business-to-Business
Renaissance Award: Ketchum, “A New Prescription for Pharmacists from All Bran and Special K”
Award of Merit: Euro RSCG Worldwide PR, “Experience Transitions VI Launch”
Award of Merit: Jack Horner Communications, “Lea and Perrins Sales Kit”
Marketing Communications, Business-to-Consumer
Renaissance Award: Forge Communications, “National Aviary”
Award of Merit: Burson-Marsteller, “Culinary Re-Launch”
Award of Merit: Burson-Marsteller, “George Foreman – Knock Out the Fat”
Award of Merit: Ketchum, “Kellogg’s Special K Drop a Jeans Size Challenge and Celebrity Jeans Auction”
Public Affairs
Renaissance Award: BrandMill, “Whiskey Rebellion Campaign”
Award of Merit: Burson-Marsteller, “CPS – STEP UP”
Award of Merit: Duquesne University, “Handgun violence Symposium: A Call for Change”
Public Service
Renaissance Award: Comcast, “Fugitive Files”
Award of Merit: Duquesne University, “Duquesne University: Social Justice for Global Health”
Award of Merit: Euro RSCG Worldwide PR, “Spotlighting the Impact of Diabetes on Eye Health”
Special Events, Observances or Fundraisers- less than $35,000
Renaissance Award: Jack Horner Communications, “Carnegie Medal of Philanthropy”
Special Events, Observances or Fundraisers- more than $35,000
Renaissance Award: Brunner, “Consol Energy Employee Picnic”
Renaissance Award: Mullen, “Hollywood Tans ‘Tan on the Street’ Campaign”
Renaissance Award: University of Pittsburgh, “Fly Boys World Premiere”
Award of Merit: Education Management Corporation , “Republicans Committed to Higher Education – Republican National Convention 2008”
Award of Merit: University of Pittsburgh, “Tuskegee Airmen”
Internal Publications- Three or more colors
Renaissance Award: PPG Industries, “PPG Progress”
Award of Merit: University of Pittsburgh, “Pitt Chronicle”
External Publications- Three or more colors
Renaissance Award: Grove City College, “The GeDUNK Magazine”
Award of Merit: Carnegie Mellon Software Engineering Institute, “The Monitor”
Award of Merit: Children’s Hospital of Pittsburgh of UPMC, “Promises: Your Guide to Raising Healthy Kids”
Annual Reports- less than $20,000
Renaissance Award: Gateway Rehabilitation Center, “Gateway Rehab’s 2007 Annual Report”
Award of Merit: Education Management Corporation, “The Common Thread 2008: Press Kit”
Annual Reports- more than $20,000
Renaissance Award: University of Pittsburgh, School of Engineering, “2007 Engineering Annual Report”
Award of Merit: Carnegie Mellon Software Engineering Institute, “Annual Report 2007: Focus on Collaboration”
Award of Merit: University of Pittsburgh, “2008 Annual Report of Mark A. Nordenberg”
Capabilities Brochure- less than $20,000
Renaissance Award: Garrison Hughes, “Reed Smith Capabilities Brochure”
Award of Merit: Steelcoast Creative, “50th Anniversary of the Global Carbon Dioxide Record Symposium and Celebration Brochure”
Award of Merit: West Penn Allegheny Health System, “AGH Capabilities Brochure”
Capabilities Brochure- more than $20,000
Award of Merit: Think, Inc., “Green Communications Piece”
Award of Merit: Visit Pittsburgh, “Official Visitors Guide to Pittsburgh”
Speeches
Renaissance Award: Burson-Marsteller, “Thompson Reuters”
Renaissance Award: Euro RSCG Worldwide PR, “Experience Transitions VI Presentation”
Award of Merit: MARC USA PR, “Rite Aid 2008 Trade Show Speech: "Easy, Exciting, Engaging"
Award of Merit: University of Pittsburgh, “NAACP Conference Remarks”
Opinion Editorials
Renaissance Award: Gateway Rehabilitation Center, “’Sunday Forum: Raise the Drinking Age’ by Kenneth S. Ramsey, Ph.D.”
Renaissance Award: Skutski & Oltmanns, “Sabotaged in Pittsburgh”
Press Kits
Renaissance Award: BrandMill, “Whiskey Rebellion Campaign”
Award of Merit: Burson-Marsteller, “Porter Paints - License Plate”
Award of Merit: Burson-Marsteller, “Porter Paints - Trends”
Award of Merit: Mullen, “British Schools of America”
Poster
Renaissance Award: BrandMill, “Whiskey Rebellion Campaign”
Award of Merit: Brunner, “Consol Employee Picnic Poster”
Award of Merit: University of Pittsburgh, “Jazz 2007”
Direct Mail
Renaissance Award: Burson-Marsteller, “Hair of the Dog”
Award of Merit: University of Pittsburgh, “Project 88”
Creative Tactics
Renaissance Award: University of Pittsburgh, “Tuskegee Airmen Invitation”
Award of Merit: Burson-Marsteller, “DVT PSA”
Award of Merit: Education Management Corporation, “Summer’s Cool for the Art Institutes”
Award of Merit: Weltman, Weinberg, & Reis Co. L.P.A., “John Porter Moving Announcement”
Electronic Media - web site: internal
Renaissance Award: Burson-Marsteller, “Culinary Re-Launch-Video Cookbook”
Electronic Media - web site: external
Renaissance Award: Euro RSCG Worldwide PR, “Your Satisfaction Guaranteed Transitions/VSP Microsite”
Electronic Media- interactive CD-ROM, educational or multimedia presentation
Renaissance Award: Children’s Hospital of Pittsburgh of UPMC, “Children's Hospital of Pittsburgh of UPMC Nurse Recruitment DVD”
Award of Merit: Burson-Marsteller, “DVT PSA”
Award of Merit: U.S. Steel, “A Legacy of Success. A Future as Strong as Steels We Produce”
Electronic Media- video news release, PSA or online publications
Renaissance Award: Children’s Hospital of Pittsburgh of UPMC, “Tubes, Tonsils, and Adenoids Radio Spots”
Award of Merit: Children’s Hospital of Pittsburgh of UPMC, “Johnstown Marketing Campaign”
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Renaissance Awards
