2006 Award Winners

Thank you to everyone who entered the 2006 Renaissance Awards competition. This year, entries were judged by senior members of the Central Iowa Chapter of PRSA, which requires its judges to be APRs. Winners were determined by numeric scoring parameters.

Individual award winners

Renaissance CEO Communicator of the Year, For-Profit

  • Raúl Valdés-Pérez – Vivísimo

Renaissance CEO Communicator of the Year, Not-For-Profit

  • avid Swisher – Animal Friends

Renaissance Communicator of the Year

  • Robert Hill – Vice Chancellor for Public Affairs, University of Pittsburgh

Renaissance Rising Star

  • Sara Ialongo – Account Coordinator, Blattner Brunner, Inc.

PRSA Student Scholarship

  • Kristan Kohley – Westminster College

PRSA Pittsburgh Hall of Fame

  • Pat Crawford – Pittsburgh Public Schools
  • Elmore Lockley – Dominion


Awards of Merit

Capabilities Brochure, Less than $20,000 budget

  • Jack Horner Communications — Shaner Corporate Brochure

Capabilities Brochure, More than $20,000 budget

  • Ketchum - "Canned Food, It's Nutritious, Delicious, Expeditious" for The Canned Food Alliance

Community Relations, Less than $50,000 budget

  • Education Management Corporation — "The Art Institute of Indianapolis Community Relations Campaign"

Community Relations, More than $50,000 budget

  • Blattner Brunner — "United Way of Allegheny County Community Relations Campaign"

Creative Tactic

  • Jack Horner Communications — "Pope John Paul II Bronze Cast" for Matthews International Corporation
  • Markowitz Communications — "Every Dog Has Its Day" for PetSmart
  • University of Pittsburgh — "Small World, Isn't It?" for the Institute of NanoScience and Engineering

Direct Mail

  • Burson-Marsteller — "The Voice of Color Launch" for Transitions Optical
  • Duquesne University — "Faith and Politics Save-the-Date Postcard and Invitation Letter with Brochure"

Internal Publication, One or Two Colors

  • Children's Hospital of Pittsburgh — CHP Notes

Internal Publication, Three or More Colors

  • Jack Horner Communications — ABARTA Newsline

Marketing Communications, Consumer Products Marketing

  • Burson-Marsteller - "Eye Didn't Know That! Opening Eyes Across America" for Transitions Optical

Media Relations, Less than $20,000 budget

  • McMahon & Cardillo — "Unveiling of Jenny Holzer's FOR PITTSBURGH Installation" for the Sports & Exhibition Authority
  • The Art Institute of Pittsburgh — "Best Teen Chef Cook-Off"

New Media, Other Applications

  • Euro RSCG Magnet — "T.I.N.A. Talks Up Transitions" for Transitions Optical

New Media, Web Site-Intranet/Internal Communications

  • EDMC — "Upfront EDMC Online Newsletter"

Opinion Editorial

  • Jack Horner Communications — "Jack Horner, Letter to the Editor"

Press Kit

  • Blattner Brunner — "Life Is A Mix" for Daily's Fruit Mixers

Public Affairs

  • Children's Hospital of Pittsburgh — "Support Materials for 2005 Medicaid Lobbying Campaign"

Special Events, Observances or Fundraisers

  • Jack Horner Communications with Edelman Public Relations — "Heinz Ketchup Kamp"
  • Ketchum — "A Luncheon of Global Flavors with Tyler Florence" for The Canned Food Alliance

VNR or Satellite Media Tour

  • The Art Institute of Pittsburgh — "Best Teen Chef Video News Release"


Renaissance Award winners

Crisis Communications

  • PPG Industries — "The Calm After the Storm: Making Contact After Hurricane Rita"

External Publications with Three or More colors

  • Duquesne University — Duquesne University Magazine
  • Children's Hospital — Promises: Your Guide to Raising Healthy Kids
  • McMahon & Cardillo and The Children's Institute — Amazing Kids
  • Ketchum — Today's Table for the Canned Food Alliance

Internal Publication One or Two Colors

  • McMahon & Cardillo — "The Tute Employee Newsletter" for The Children's Institute

Internal Publications with Three or More colors

  • Burson-Marsteller — "Voice of Color Launch: Dealer Marketing Kit" for Pittsburgh Paints

Marketing Communications: Business-to-Business Marketing

  • Euro RSCG Magnet — "Advancing Transitions' Leadership" for Transitions Optical

Marketing Communications, Consumer Products Marketing

  • Ketchum — "'The Apprentice' Episode & American Classic Cheeseburger Pizza Launch" for Domino's Pizza

Media Relations Campaign with a Budget of More than $20,000

  • Euro RSCG Magnet — "Advancing Transitions' Leadership" for Transitions Optical
  • Jack Horner Communications — "Pittsburgh Mills Grand Opening"
  • Ketchum — "Domino's Pizza Delivers in Vegas and Michigan with NASCAR Sponsorships"

New Media — E-zines/newsletters/other online publications

  • Duquesne University — "Bluff Stuff Email Newsletter"

New Media Tactic, Web Site Marketing/External Communications

  • Ketchum — "Tyler Florence Global Flavors Tour Weblog" for The Canned Food Alliance

Press Kit

  • Burson-Marsteller — "Voice of Color Launch" for Pittsburgh Paints

Public Affairs

  • Blattner Brunner — "TSA Lighter Ban Campaign" for Zippo Manufacturing Company

Speeches

  • Euro RSCG Magnet — "T.I.N.A. Talks Up Transitions" for Transitions Optical


Best in Show

  • Ketchum — New Media category — Canned Food Alliance
  • Euro RSCG Magnet — Media Relations, over $20,000 budget category — Transitions Optical
 
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