PRSA Renaissance Spotlight: Company/Organization
Name of company/organization:
Mindful Kreative
Renaissance Award or Award of Merit Overview:
Since 2005, Healthy Start, Inc. has engaged Mindful Kreative, formerly known as Lowers Communications, to assist in the creation of a theme-based package to aid in communicating the organization’s mission and pioneering efforts to key legislative officials and private funders responsible for providing critical financial support. The creative package combines a brochure piece highlighting capabilities, an annual report, and related giveaway that help to creatively tell their story.
In 2010, the theme “Beyond our Wildest Dreams” highlighted the organizations’ successes over the past 19 years. The jungle theme helped to share how, over the years, the organization has exceeded expectations and dreams became reality. The packaging was eye-catching and custom-designed to showcase the various pieces in a “package” that was distinct yet functional. Not only was the packaging customized for Healthy Start, but also creative elements, like a spot varnish finish on the packaging and booklet covers that provided a 3-D effect, making the animals more realistic. The content was crafted with the theme in mind by adding common “jungle” references to help enhance the text while tying in the mission and other important messaging. By doing so, the jungle references tied the content and visual images together, helping to bring the words to life, both literally and visually, in a fun and creative way.
Feedback from the client indicated that this capabilities package effectively told the story to their target audiences and was touted as “simply the best” at the 2010 National Healthy Start Association (HSA) Conference in Washington, D.C. Although no awards are given, the Pittsburgh/Allegheny project was recognized among its peers during the conference by once again “as a true pioneer” and “the HSA Project for others to replicate.” The theme “Beyond our Wildest Dreams” was carried out in subsequent efforts, including their volunteer recognition dinner.
How long have you been in Pittsburgh?
Mindful Kreative, previously known as Lowers Communications, was established in Pittsburgh in January 2002.
Services offered:
Mindful Kreative helps companies market and promote their products, people and services. Our creative and tenacious efforts enable our clients to reach multiple audiences, including media, businesses and consumers, with programs designed to deliver bottom-line, measurable results. We are able to help clients creatively and strategically with their communications needs.
Current or past client roster:
Mindful Kreative has worked with healthcare giants, leading non-profits, as well as hi-tech innovators and start-up companies. A list of our present, past and relevant experience is below:
Corporate
Beemer & Beemer Law Firm
PNC Bank
Rite Aid Corporation
Science & Technology
Inflow
Education
American University
Community College of Allegheny County
D.T. Watson Educational Services
The Ellis School
Food
Phase 2 Carb Controller
Health Care
Butler Memorial Hospital
Comprehensive Palliative Care Program at UPMC
Cover the Uninsured Campaign (Robert Wood Johnson Foundation)
Gateway Health Plan®
Healthy Start, Inc.
HealthSouth Hospitals of Pittsburgh
Heart Failure Society of America
Highmark Blue Cross Blue Shield
Proprietary Nutritionals, Inc.
Spina Bifida Association of Western Pennsylvania
The Watson Institute
UPMC Cardiovascular Institute
Non-Profit
Center for Creative Play
Every Child, Inc.
Jewish Healthcare Foundation
Kids Helping Kids
Lutheran Affiliated Services
Speaking of Women’s Health: Universal Sisters
The Woodlands Foundation
Variety The Children’s Charity
Retail
Heights Plaza Shopping Center
Babcock Commons
Recent accolades/awards:
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2011 PRSA Pittsburgh Renaissance Award “Best in Show” Healthy Start, Inc. Beyond Our Wildest Dreams capabilities brochure
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2011 PRSA Pittsburgh Renaissance Award Capabilities Brochure, Healthy Start, Inc. Beyond Our Wildest Dreams
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2011 Golden Triangle Award of Honor, Annual Report: Platinum & Promises, Healthy Start, Inc. Annual Report
PR Philosophy:
Mindful Kreative’s philosophy is simple:
Mindful Kreative assists its clients in rapidly, precisely, and repeatedly creating the 4A's - Awareness, Action, Activity, and Accountability. We roll up our sleeves to understand our clients' businesses as well as we know our own. We combine laser-focused left-brain strategy with break-through right-brain creative to produce communications that get noticed, remembered, and acted upon. We then go the extra mile to make sure everything is measured and analyzed because it's the only way you'll ever optimize your efforts. It's the only way marketing can be relevant within an organization in this day and age.
We will not settle for less than being the best marketing resource our clients have ever utilized. It's that simple.
Something You Might Not Know About Us:
At Mindful Kreative, the team that sells the account is the team that works the account. With a small team, each employee is able to answer the phone and answer questions on any account, or quickly find the answer.
Mindful Kreative is a certified "Women Business Enterprise."
Contact:
Melinda S. Kaiser
President, Mindful Kreative
P: 412.492.9501
F: 412.492.9505
E: Melinda@MindfulKreative.com
Website/Social networks:
www.MindfulKreative.com
facebook.com/MindfulKreative
twitter.com/MindfulKreative |
